Congratulations you have finally started your own business. You picked out a meaningful name, a beautiful logo and you’ve even set up a perfect website or social media account. You are excited and ready to sell your amazing products and services to customers. But you have one problem and that is you’re struggling to find customers because you don’t stand out enough from your competitors. You need a game plan that will help your business stand out more. This blog post will give you 7 easy tips that will help your brand get noticed and chosen.
- Make your brand more relatable and human. Define at least 3 personality traits and infuse them into everything your brand does. Give your brand personality traits that will help attract your ideal clients. Keep your brand personality consistent!
- Do things differently than your competition. Research your competition and find out what you can do better, faster, or just different. Whatever it is, tell the world about it.
- Pick a target niche. Everybody with a wallet isn’t your customer! Get specific who you’re targeting and focus your brand message on their pain points and desires.
- Tell your brand origin story. I’m sure it’s interesting and deserves to be known. Make it interesting, memorable but keep it original.
- Use strong visuals, consistent typography, and color pallets to create a distinct look and feel of your brand. Create and use brand guidelines.
- Delight your clients and give excellent customer service. If you can over-deliver on your brand promise your customers will most likely tell their friends or family about their wonderful experience.
- Innovate. Keep looking for ways to improve your brand experience, products, or services. Listen to the needs of your customers.
Keep in mind that the whole point of creating a brand is to make your business stand out from competition. It’s your job to make it easier for people to choose your products or services. I hope these tips on how to make your brand stand out more come in handy and help put you on the right track.
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